Keynote – Simon James (SapientRazorfish)

Grote zaal 09:45 – 10:30


Algorithms have no ethics

Marketing is being transformed by technology and its impact on human behaviour. As marketers, data has never played a more important role in targeting and engaging consumers. So far so good. But what we can do with data is not the same as what we should do. Compliance with data protection laws is not the same being ethical with consumer data. How do we ensure that in our pursuit of marketing goals we don’t destroy trust and creep consumers out?

Find out what makes marketing creepy and how we might tackle the issue of ethics in an algorithmic future.

Simon James – Group Vice President, Data Science & Analytics | SapientRazorfish

At SapientRazorfish Simon leads the Analytics practice, which is accountable for measuring the effectiveness of work on behalf of clients, and for generating new insights from digital that drives creativity. He works across a diverse range of accounts including Unilever, Lloyds Banking Group, Vodafone and Samsung. Simon is responsible for developing SapientRazorfish’s global capabilities across data science, digital analytics, data engineering and AI.

 Simon is a passionate advocate of using data analytics to generate insight that furthers our knowledge and understanding of how marketing works. He sits on the IPA Strategy Group and the Valuing Creativity Group in the UK, and has effectiveness workshops for the American Association of National Advertisers (ANA).