Eric van der Knaap – Google – Thema: Decisions

Zaal 1: 14:00 – 14:30 uur

Applied Machine Learning – from black-box to business value

We are not going to talk about making Machine Learning (ML) models. Instead, we focus on how to get business value from them. We draw learnings from what we see at other companies and the pitfalls – I dove in head first myself. How do you move away from the magical ML black-box, and start a project around business value, tomorrow?

Eric van der Knaap – Customer Engineer | Google

Eric van der KnaapEric is passionate about applied technology & entrepreneurship. He studied Aerospace Engineering at the TU Delft and worked on startups in app/software development. He then joined McKinsey Digital as a consultant where he worked on revenue management and digital transformations in the airline and banking industry. He then joined to help expand the Machine Learning capabilities.


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