Customer Lifetime Value (CLV) is one of the most valuable metrics for companies, yet there is little practical guidelines on how to implement it, and use it to guide marketing strategy. In this session, Dina shares how Helloprint calculates expected CLV of a new customer, and uses it to fuel the company’s growth and steer its acquisition strategy. She also gives some practical tips on how to calculate and/or use CLV yourself.
Dina Awwad is a Business Intelligence Analyst working at Helloprint in the beautiful city of Rotterdam. She worked in Online Marketing and then decided to combine her commercial drive with her love for data analytics. Within marketing, she supports marketers to develop into data-driven gurus by calculating Customer Lifetime Value, providing marketing insights using an in-house attribution model, and building dashboard to track performance.
Helloprint, in The Netherlands also known as Drukzo, is one of the fastest growing tech / e-commerce businesses in Europe. Started in 2013 by 4 young guys with a dream, quickly grown to an international tech / e-commerce player with more than 150 team members, growing at lightning speed.
With operations in The Netherlands, Belgium, The United Kingdom, France, Spain and Italy and offices in Rotterdam and Valencia, Helloprint serves over hundred thousands of customers, both consumers and businesses. Together with a young, incredible motivated team, Helloprint develops new innovative business models that challenge the industry. Whilst you might think print is boring, nothing is less true at Helloprint.
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